These are the most routine of all purchases and often the consumer returns to purchase the same product without giving much thought to other product options (i.e., consumer is loyal to a particular product). These purchases represent something new to a consumer but in the consumer’s mind is not a very important purchase in terms of need, money, or other reason (e.g., status within a group). In general, consumers face four types of purchase decisions: Minor New Purchase Other decisions are fairly routine and require little effort. Some consumer purchase decisions are more complex than others requiring more effort by the consumer. But not all decisions are treated the same. Consumers are faced with purchase decisions nearly every day. Consumer purchasing is not only affected by internal and external influences, these are also affected by the type of purchases consumers make.
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